Notice the honeycomb pattern—symbolizing the sociality of the hive. What the Left doesn’t get is that local businesses can make many people feel awkward, out-of-place, ill-prepared. Local business owners can be on the premises and be shitty to clientele they don’t like. Wal*Mart gives the aura of all-inclusiveness, come-as-you-are. Its anonymity and size are balms for the insecure of the world.
“Always,” however, is a little hubristic. Coke was around 100 years before it would embrace the slogan “Always Coca-Cola.” It is sentimental and menacing at the same time.